Sophie Klevenow - Design, Illustration and Animation Portfolio

Foyles Book Search

in-store app

  • type of work illustration commission
  • medium digital, app
  • client White October for Foyles
  • sector retail
  • Foyles Book Search app screenshot - close up of map illustration with location search icons
  • Foyles Book Search app screenshots - UI of app with search box and map illustration showing location of book in store
  • 4x Foyles Book Search app screenshots on mobile phone showing the search process
  • Foyles Book Search map sketches - early sketches of possible flat map designs
  • Foyles Book Search map sketches - map illustration excerpts of store levels plus search icons

The Foyles Book Search app allows users to search the availability and location of books within the store using an interactive map.

In preparation for the opening of their new flagship store on Charing Cross Road, Foyles worked with digital agency White October to develop an app that would help their customers find their way around the four-storey bookshop.

As freelancing illustrator for White October I was responsible for developing illustrated maps for each of the four storeys based on the building's blueprints, as well as designing a variety of small map icons for ease of use.

The app was nicknamed Ariadne by Foyles booksellers, after the mythological figure who guided Theseus through the Labyrinth.

  • awards The Stationers’ Innovation Excellence Award
  • award nominations Oracle Retail Week Awards: Customer Innovation of the Year
  • featured in design week